Starting at 4pm CET / 10am ET for the webinar

Starting at 5pm CET / 11am ET for the interactive conversation

In the world of media streaming, the industry has long been focused on delivering the highest quality content, but at what cost to the environment? 

The perception of quality is set by expectations both from an audience but also from an engineering perspective. If we are talking about resolution, what can the human brain perceive? 

What if we could optimize streaming for energy efficiency without sacrificing the quality of the viewer's experience? Join us for a thought-provoking discussion on Greening of Streaming’s initiative: the LESS Accord, which aims to articulate best practices for how compression technologies should be deployed across streaming video workflows to maximize their energy efficiency while at the same time maintaining a good quality of experience for viewers. 

We'll delve into the idea that in many cases consumers cannot tell the difference between various streaming and broadcast service qualities, and increasingly, the industry relies on computer-aided techniques to differentiate quality that humans simply cannot perceive. 

We'll explore the possibilities for a default encoding profile for streaming that is optimized for energy efficiency while still providing an acceptable level of quality for general viewing.

In this webinar, industry experts and stakeholders will share their ideas on energy-efficient strategies, bandwidths, decoding and caching strategies, and end-to-end implementation. We'll also discuss the benefits of sustainable streaming, and how it can positively impact the environment without sacrificing quality or the viewer's experience.

For a more complete picture we’ll talk to an expert on the energy consumption of broadcast and see what they make of the LESS accord.

Join us for this exciting event and learn how the industry can work together to create a more sustainable future through energy-optimized streaming.

The second hour will be an open interactive conversation for all attendees to get as much out of the discussion as possible. Use this session to network, and as we go through what we got out of the previous hour, find the relevance to your own sustainability challenges and come away with some actionable takeaways. Your contributions will also help us fine-tune our 2023 plans for the sustainability experts group so that our future sessions stay relevant to the community.

Please note: there are limited places for this session. First-come, first-served. We recommend to be there early (or try again a few minutes later).

Moderated by: Benjamin Schwarz, Principal Consultant, CToI Consulting

with:

Vincent Grivet, CEO & Founder, The LoCat Project

Kristan Bullett, CEO, Humans Not Robots Ltd

Annie Krukowska, Managing Partner Annimo Media & Representative, Greening of Streaming