Reevaluating Media Tech Trade Shows: Insights from the ICE Gaming Show and Beyond

As the media and entertainment technology sector evolves, it’s worth asking: are traditional trade shows like NAB and IBC still the best way to drive business? My experience at the ICE Gaming Show in Barcelona revealed fresh opportunities in niche events, where sectors like esports and live betting highlight the growing need for real-time streaming and DRM solutions. Is it time to rethink where we invest our time and resources?

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Janet Greco
Navigating the Evolution: Highlights from CTV Ad Days

The CTV Ad Days shed light on the rapidly evolving landscape of Connected TV advertising. Industry experts discussed the challenges of fragmented audiences and inconsistent measurement, while also exploring exciting opportunities in targeted addressable advertising, the growth of FAST channels, and the future of multi-currency measurement. Guest post by Adam Davies.

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Janet Greco