Unlock the Full Potential of CTV Advertising

Mark your calendars for the highly anticipated CTV Ad Days Europe, hosted by Dataxis, set to revolutionize the landscape of Connected TV (CTV) advertising. Taking place on May 30th at the prestigious America Square Conference Centre in London, this event promises to be a game-changer for brands, media agencies, operators, and technology providers alike.

CTV Ad Days Europe serves as a hub for industry leaders to converge, exchange insights, and delve into the latest advancements shaping the future of advertising on TV and OTT platforms. With a focus on programmatic, addressable, and TV advertising strategies, attendees will gain invaluable knowledge to stay ahead in the ever-evolving digital advertising realm.

This year's conference boasts an impressive lineup of speakers representing leading brands, media agencies, and advertising technology companies. From discussions on the unstoppable rise of FAST to exploring the intersection of retail media and CTV, attendees can expect deep dives into key topics reshaping the advertising landscape.

Agenda highlights include:

A look at the year of streaming ad tier consolidation. With hybrid ad-supported/SVOD models becoming mainstream, understanding monetization strategies and ad load is crucial for maximizing reach and revenue. Hybrid ad-supported and SVOD monetization strategies are pivotal for maximizing revenue, balancing the right ad load is critical to maintain viewer engagement. Incremental reach must be managed carefully to align expectations with reality. Additionally, innovation in ad tech stacks is essential for efficient ad delivery and improved viewer experiences. This topic will be addressed by Alex Hodge (Warner Bros. Discovery), Raphaël Pieri (TF1 PUB), Michiel Lok (GroupM), Zach Belmont (Paramount) and Cadi Jones (Index Exchange).

The unstoppable rise of Free Advertising Streaming TV (FAST). FAST is rapidly growing, making it essential to explore effective partnership models and user experience enhancements. Partnership models between FAST channels and platforms are crucial for enhancing content distribution and monetization. Positioning FAST as premium inventory attracts higher ad revenues, while low-friction data collection services improve ad targeting without compromising user privacy. Balancing ad load, ensuring ad relevancy, and incorporating viewer feedback are essential for optimizing the overall user experience. This session will feature Shaun Keeble (Banijay Rights), Florian Moritz (Goldbach) and Philipp Rotermund (Wedotv).

Solving the Connected TV’s identity crisis. Unified identity and transparency are key for effective measurement and targeted advertising, addressing major industry challenges. Addressing overlapping STB addressable and CTV data is crucial for accurate ad targeting. There is a growing need for unified identity systems and greater currency accountability to ensure reliable metrics. Enhancing ad tech to boost transparency while preserving privacy is essential. CTV stands out as an ideal platform for measurement and optimization, offering robust tools for advertisers to refine their strategies and achieve better outcomes. Listen to Jeff Eales (Sky), Jingying Liu (Reckitt), Thomas Stimpfig (PHD) and Patrick Zinga (Heineken).

Brand safety and CTV advertising. Ensuring brand safety through advanced fraud prevention, contextual targeting, and machine learning is critical for maintaining advertiser trust. Ensuring brand suitability and preventing ad fraud in CTV involves implementing advanced ad serving transparency and protection controls. Contextual targeting enables more efficient ad buys by aligning ads with relevant content. Advances in machine learning are crucial for detecting and preventing the placement of ads alongside inappropriate content, thereby enhancing overall brand safety and ad effectiveness. Speakers include Patrick Zinga (Heineken), Francesco Barbarani (Rai Pubblicità), Aimee Fanton (Diageo), Samuel Olive (Wavemaker UK) and Jeff Eales (Sky).

The reinvention of operator-powered addressable advertising. Leveraging set-top box (STB) linear addressability and FAST integration can significantly enhance audience targeting and ad delivery. The transition from STB linear to fully convergent TV addressability is crucial for modern advertising. Pay TV operators are integrating FAST channel inventory to expand their offerings. Enabling broadcaster linear addressable in Europe enhances targeting capabilities. Audience targeting, using both pre-built and custom segmentation, allows for more precise ad delivery, improving the effectiveness of advertising campaigns across different platforms. This topic will be addressed by Guy Southam (Synamedia Iris), Dan Cohen (Sky), Albert-Jan Tebbe (Liberty Global) and Maxime Carboni (Euronews Group).

The big European ad buyers roundup. Understanding budget planning, KPIs, and performance-based creatives is essential for effective ad spend and campaign success. Brands are increasingly planning CTV and linear budgets together to optimize their advertising strategies. Key performance indicators (KPIs) are essential for identifying the right audiences and monitoring the impact of campaigns. Reach evaluation and deduplication analysis help ensure accurate measurement and avoid overlapping reach. The rise of performance-based, custom creatives in CTV is transforming how brands engage with viewers, allowing for more tailored and effective advertising efforts. Speakers include Paul Wright (Uber), Giovanni Pupo (Lipton), Nadine Warren (ITV), Matej Loncaric (CME Adria), Bérengère Maquaire (Zenith).

Retail media meets CTV. The integration of shoppable TV ads and data-driven targeting in CTV can revolutionize retail media strategies and enhance consumer engagement. Partnership models between retailers and streamers are evolving to incorporate interactive and shoppable TV ads, enhancing viewer engagement. High-precision data-driven targeting enables more effective ad placements, while the integration of physical and OTT campaigns bridges in-store and in-show experiences. This approach allows for seamless and holistic marketing strategies that connect traditional retail with digital streaming platforms, offering new opportunities for both advertisers and consumers. Listen to Paul Hackwell (Amazon), Matt Claisse (Boots Media Group), Dean Harris (Co-op), David Cottell (Channel 4), Lesley Myers-Lamptey (T&Pm) and Patrick Zinga (Heineken UK).

The road to multi-currency measurement in Europe. Cross-platform measurement and the use of first-party data are critical for accurate audience insights and effective ad targeting. Addressing cross-platform measurement challenges involves determining how, when, and who will provide effective solutions. The viability of traditional measurement panels is questioned, as identity spines, first-party data, and clean rooms emerge as advanced alternatives. Additionally, overcoming the OEM walled garden dilemma is critical for achieving comprehensive and accurate cross-platform measurement, ensuring that advertisers can access and leverage data across various platforms seamlessly. This session features Lara Izlan (ITV), Zac Selby (Dentsu), Dane Buchanan (M&C Saatchi Performance), Djordje Djuricic (United Cloud) and Shanta Rampersad (OMD).

Console and in-gaming advertising. Programmatic trading and non-interfering ad products are transforming in-game advertising, offering new revenue streams and measurement opportunities. Programmatic trading of free-to-play (F2P) inventory enables efficient ad placements without disrupting the gaming experience. Ad products are designed to be non-intrusive, ensuring a seamless user experience. However, crossplay introduces challenges for cross-platform ad measurement, complicating accurate tracking and reporting. Gaming marketers are seeking solutions that balance effective targeting with maintaining an enjoyable gaming environment, looking for innovative ways to integrate ads that enhance rather than detract from the player experience. Speakers include Nina Mackie (Spatial), Rachel Rakowski (We Are Social), Harry Lang (Kwalee) and Sam Butler (GameTheory).

With over six hours of networking sessions and an impressive 80% of attendees comprising senior executives, CTV Ad Days Europe promises to be an unparalleled opportunity for collaboration, learning, and business growth. Attendees will have the opportunity to network with over 125 industry executives, ensuring they can forge valuable connections and gain insights from some of the brightest minds in the industry.

Don't miss this chance to be part of a transformative event that will shape the future of CTV advertising. Join us at CTV Ad Days Europe and unlock the full potential of CTV advertising for your business.

For more information and to register, visit CTV Ad Days Europe.